Croda (stand 725) celebrates “Creating Responsible Beauty Together” by highlighting how Croda and its customers work together toward a more sustainable future. It’s more than efficacy with the Croda brands; it is the entire experience where Croda helps you deliver it all.

Croda will showcase various solutions across haircare, skincare, solar protection, fragrance, and color cosmetics categories to showcase how Croda is a full beauty solutions partner while maintaining sustainability at the heart of their initiatives.

To celebrate the launch of Purposeful Beauty instead of giveaways, Croda has partnered with One Tree Planted, a non-profit organization focused on global reforestation, intending to make it simple to give back to the environment and make a difference: one tree at a time. Help Croda reach their goal of planting 750 trees during the two days by visiting Croda’s booth (725) to receive a unique code and select a tree-planting project in the region of your choice and plant a tree.

More info: Croda Inc, Tel: 732-783-6057; Email: [email protected]; Website: www.crodapersonalcare.com